Author Archive | masters

SHOW MARKETING RESEARCH

“Where are all the buyers” Many a marketing manager / trade show planner has said this while standing in their empty exhibit space at trade shows, looking at, seemingly, every other booth around them flooded with prospects. The questions start raising up: “Are we at the right event?” “Did anyone know we were going to […]

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Why should an Exhibitor choose a comprehensive ‘turnkey’ package deal?

Couldn’t a company save money by putting the project together piecemeal? They could purchase a physical exhibit, including the production of custom graphics elements, carpet and furniture and any other necessary display equipment, for video monitors, literature stands, furniture; have it shipped to either their building or shipped directly to the show, contract their own […]

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